Angela Rieger has been with Outletcity Metzingen since 2019 . As Senior Destination Marketing & Partnership Manager, she is focused on developing the Indian market as a key Source. Prior to her role at Outletcity Metzingen, she held positions in Product Management.
By Payal Sahni https://travellinkslive.com/the-journey-of-payal-sahni-and-her-dream-project-travel-links/
For a luxury tour operator and International Sales and Marketing within the wellness tourism Industry.
1.Outletcity Metzingen -Germany https://travellinkslive.com/embracing-nature-in-deutschland-my-experience-of-sustainable-travel-in-germany/. A Global Luxury Shopping Destination. What are the unique selling propositions (USPs) that differentiate Outletcity Metzingen from other shopping destinations in Europe?
Outletcity Metzingen offers a unique combination of premium and luxury brands, exceptional savings, and a convenient location in the heart of Europe with excellent connections to major German airports. Its distinctive blend of contemporary flagship outlet stores within a historic town center makes Outletcity a captivating shopping destination for all ages. The carefully curated selection of luxury fashion, accessories, and home goods, discounted by up to 70% off the regular retail price, sets Outletcity apart from other shopping destinations. Outletcity is committed to providing a personalized shopping experience and a welcoming atmosphere with a plethora of seasonal events that encourage repeat visits.
2. How does Outletcity Metzingen position itself in the global market, especially when compared to other luxury shopping outlets?
Outletcity is renowned for its exceptional selection of premium and luxury brands housed in spacious flagship outlet stores. Since 2020, Outletcity has proudly held the title of Europe’s largest outlet, awarded by Ecostra, a leading market research firm. Moreover, Outletcity has been a pioneer in the European outlet shopping scene since its inception in 1997. Even before that, the small town served as a hub of the textile industry and the birthplace of the world-famous Boss brand. This unique fusion of history, luxury, curated selection, VIP services, and a customer-centric approach differentiates the shopping destination from other shopping outlets. The largest BOSS outlet worldwide and a museum showcasing the fascinating history of Hugo Boss and his connection to Outletcity are just a few more reasons to visit.
3.What measures does Outletcity Metzingen take to ensure a smooth and comfortable travel experience for international visitors, particularly those from visa-required countries like India?
To cater to the needs of international travelers, Outletcity offers a range of services, including a multilingual Welcome Center, Concierge Services, and a Tax-Free Counter, ensuring a seamless and convenient visit. A highlight of this year was the opening of the lifestyle hotel, Moxy Outletcity Metzingen, located in the heart of the city. The hotel offers guests a stylish option to extend their stay, enjoy more shopping time, and explore the beautiful surrounding region, brimming with tourist attractions.
4. Are there any partnerships or collaborations with media / travel agencies to offer packages that include visa assistance and travel to Outletcity Metzingen?
Yes, we have established partnerships with various booking platforms and travel agencies to offer exclusive packages that include extra benefits at Outletcity Metzingen, visa assistance, travel arrangements, and accommodations. We continuously strive to expand our network within the travel industry to provide more options for our guests.
5. How does Outletcity Metzingen tailor its marketing and promotional strategies to different international markets, including India?
Outletcity maintains close partnerships with travel agencies and employ targeted marketing strategies, including exhibitions, online campaigns, and influencer partnerships, to effectively reach and engage different international markets.
6.Can you elaborate on the types of luxury services and customer experiences that are offered to visitors at Outletcity Metzingen?
Outletcity Metzingen offers a range of luxury services, such as VIP benefits, concierge assistance, and comfortable lounge areas, to enhance the shopping experience for our visitors. This year, we have opened a sophisticated Lounge exclusively for our VIP guests to further elevate their experience. Our offerings are complemented by year-round events, from art exhibitions and concerts to activities for children and VIP Shopping Events at selected brands, ensuring that every visit is unique.
7.How does Outletcity Metzingen ensure a high level of customer satisfaction and repeat visitation among international tourists?
It is the commitment to exceptional customer service, outstanding offers, and a welcoming atmosphere that ensures a positive shopping experience that encourages repeat visits. Additionally, the picturesque surroundings of Metzingen, with its abundance of nature, outdoor activities, and historic sights, provide ample opportunities to complement a visit to the outlet.
8.How important is the Indian market for Outletcity Metzingen, and what specific strategies are you implementing to attract Indian shoppers?
The Indian market is highly important to us. We collaborate with Indian travel agencies, engage with our Indian audience on social media, and work with a well-established representation in India to intensify our collaborations. We also participate in various tourism trade fairs in the country. And especially for our Indian visitors, we are glad to offer an Indian restaurant in Metzingen, serving traditional cuisine from various Indian regions.
9.What future developments or expansions can we expect from Outletcity Metzingen to enhance its appeal to international visitors?
We are constantly exploring new opportunities to enhance our appeal, such as expanding our brand portfolio, improving accessibility, and introducing innovative experiences like personalized and private shopping. Furthermore, our event calendar is continually updated and refreshed, and you can look forward to exciting developments in the coming year.
10. What is your vision for the next two years?
Our vision is to solidify Outletcity Metzingen’s position as a leading luxury shopping destination in Europe by expanding our international reach and enhancing the shopping experience.
