Tourism New Zealand, the official tourism board responsible for promoting New Zealand, celebrated its 20th year anniversary in India through frontline training workshops and networking events in Delhi and Mumbai. The attendees comprised of members of the travel trade fraternity, airline partners, media and other key stakeholders.
A 20-member delegation participated in the frontline training with 200 travel sellers across Mumbai and Delhi. The delegation included a diverse mix of Regional Tourism Organisations, hotels, attractions, airports and airlines. The focus of the frontline training workshops was for the New Zealand industry to reconnect with Indian travel trade. They shared the latest destination information and experiences in New Zealand and highlighted destination readiness as India approaches its peak travel season. This was also a great opportunity for Tourism New Zealand to celebrate 20 years of operations in India with trusted partners and pay tribute to the role they played in the growth of Indian tourism to New Zealand.
On this momentous occasion, Ms. Angela Blair, GM International, Tourism New Zealand said, “We are delighted to celebrate 20 years of inspiring travelers in India, which is one of our priority markets. New Zealand is known for its rich culture, arts, scenic beauty and stories that await to be discovered by high-quality Indian visitors.”
The first Tourism New Zealand office in India was set up in 2003 and over the years have rolled out several campaigns and partnerships with advocates, airlines and trade partners to build preference for Destination New Zealand. India had demonstrated strong growth pre-Covid, with holiday arrivals doubling between 2015-2019 to reach 66,775 visitors.
Tourism New Zealand is responsible for marketing New Zealand as an international and domestic visitor destination. The purpose is to enrich Aotearoa New Zealand and all who visit. They generate and shape tourism demand in a way that ensures tourism gives back more than it takes to New Zealand. They look to attract visitors who will contribute positively to our culture, environment, economy and communities while they are in New Zealand.