Saudia Shines at World Travel Catering & Onboard Services Expo 2025
Luxury inflight experience, cultural elegance, and award-winning innovation elevate Saudia among global carriers
Saudia, the national airline of Saudi Arabia, stole the spotlight at the World Travel Catering & Onboard Services Expo 2025 held in Hamburg, Germany, by winning multiple prestigious accolades that celebrate innovation, design, and cultural authenticity in air travel.
At the TravelPlus Airline Amenity Awards, Saudia’s exclusive ELIE SAAB premium amenity kits earned top honors, including:
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Gold for Business Class – Middle East
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Gold for First Class – Unisex Kit (Middle East)
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Gold for Business Class Amenity Kit Program – Rest of the World
This high-fashion collaboration with ELIE SAAB, a globally renowned luxury lifestyle brand, made its aviation debut with Saudia, reflecting the airline’s refined onboard hospitality. The amenity kits—tailored for First and Business Class travellers—blended timeless aesthetics with high-end functionality, resonating with the jury and guests alike.
Further showcasing its cultural pride, Saudia’s Saudi Coffee Cup initiative won Gold in First Class Glassware. Developed in partnership with the Culinary Arts Commission under Saudi Arabia’s Ministry of Culture, the artisanal cups—each representing a region of the Kingdom—introduce travellers to the heritage and artistry of Saudi Arabia onboard.
Saudia was also awarded the TravelPlus Passenger Amenities Five Star Rating 2025, placing it among an elite circle of just five airlines globally to receive this distinction—recognising excellence in inflight comfort and guest experience.
At the Onboard Hospitality Awards, Saudia received a Highly Commended recognition for Best Service Equipment: Crew, applauding the airline’s newly unveiled cabin crew uniforms that combine style, cultural elegance, and practicality for seamless service delivery.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, stated:
“These accolades reflect our dedication to redefining luxury air travel—from our iconic collaboration with ELIE SAAB to deeply rooted cultural elements like the Saudi Coffee Cup. Every initiative is designed to craft a rich and memorable journey for our guests.”
As one of the Middle East’s fastest-growing carriers, Saudia continues to raise the bar in premium aviation, cultural hospitality, and luxury travel experiences, resonating with a new generation of conscious, style-savvy travellers.
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