Welcoming 2023, the Ministry of Tourism and Creative Economy of Indonesia in collaboration with their Embassy in New Delhi organised the Wonderful Indonesia Pavilion, at SATTE 2023 on 9-11 February at India Expo Mart, Greater Noida, Delhi NCR. The pavilion proudly presented 43 highly curated delegates from various tourism businesses. Representing a ‘Miniature of Indonesia’, the pavilion featured the authentic aroma of citronella oil, the taste of the finest Kintamani coffee, and the ethnic rhythm of Balinese instruments.
This year’s event marks three decades of SATTE’s establishment as one of Asia’s leading business-to-business (B2B) travel and tourism exhibitions, therefore taking the theme ’30 Years of Glorious Legacy’. Attending SATTE is Wonderful Indonesia’s 2023 initial marketing campaign in an international travel exchange. The campaign begins with a Sales Mission on 7 February 2023 at Kolkata, connecting Indonesian sellers with Indian buyers. Wonderful Indonesia believes Kolkata is one of the most important cities to introduce Indonesia’s tourism, along with Mumbai, Chennai, and Bengaluru (Bangalore).
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India is ranked among top five most significant inbound markets visiting the country. The Minister of Tourism and Creative Economy of the Republic of Indonesia, Sandiaga Salahuddin Uno, stated, “For international promotion strategies, we aim to focus on our major tourist markets, including India, with the country’s remarkable inbound growth.”
Deputy Marketing of the Ministry of Tourism and Creative Economy, Ni Made Ayu Marthini said, “Bali has already become one of the dream destinations for weddings and honeymoons for Indians, placing India as the second highest tourists inbound in Indonesia, following Australia. Thus, Wonderful Indonesia strives to adapt to potential markets by raisingthe offer to the luxury segment.”
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Several handpicked destinations include Yogyakarta, Bali, Sumba, and Labuan Bajo. In addition, Labuan Bajo has become the five super-priority destinations, along with Borobudur Temple, Lake Toba, Mandalika, and Likupang.
Furthermore, Wonderful Indonesia is actively hosting global events, such as Superbike World Championship (WorldSBK) 2023 in March and MotoGP 2023 in October at Mandalika International Circuit in Lombok Island; The Formula 1 Powerboat World Championship (F1H20) in February in Lake Toba; Bali Spirit Festival in May; and Jakarta International Java Jazz Festival in June.
For more information on Wonderful Indonesia at SATTE 2023, visit www.Indonesian.travel/SATTE