Germany Woos Indian Travellers: Visit Berlin Showcases Vibrant City at Exclusive Mumbai Event
New Delhi, 18 September 2024 –The German National Tourist Office (GNTO), India, in
collaboration with Visit Berlin, hosted an exclusive press event at AER, one of Mumbai’s
most stylish and vibrant locations. The evening showcased Germany as a premier travel
destination, highlighting Berlin’s cultural and vibrant attractions for Indian travellers. Guests indulged in traditional German cuisine, sampling local flavours.
Attended by leading media personalities, influential influencers, social media engagers,
and content creators from Mumbai and beyond, the event witnessed remarkable
participation. Key representatives from Visit Berlin, Mr. Burkhard Kieker, CEO and Mr. Ralf
Ostendorf, Director Market & Media Relations presented encouraging statistics, revealing
a significant growth in Indian visitors with 59.800 overnights until July 2024 with a growth
of +25% compared to the year 2023
The evening highlighted Berlin’s upcoming festivals, –
Festival of Lights 2024 from October 4th to 13th. The 20th anniversary is illuminating the theme ‘Celebrating Freedom. 35 years later, Berlin will commemorate the fall of the Wall, official ceremonies are planned for 9 November 2024. Germany has a wealth of experiences awaiting Indian travellers,” stated Mr. Romit Theophilus, Director, German National Tourist Office, India. “From vibrant cities to stunning landscapes, Germany as a travel destination offers an unparalleled blend of culture, history, and entertainment.”
In 2023, Indian travellers undertook 15.25 million outbound trips, with 2.8 million heading to Europe, including 311,000 to Germany which ranked as the 3rd most popular European destination. Tour holidays and city breaks are the top choices for Indian travellers but Germany’s scenic landscapes also make it a dream destination for Indian honeymoon trips, capturing the magic of Bollywood-inspired love stories.
The numbers show 440.577overnight stays from January to June 2024, a significant improvement from the 6.9% decline in June 2023. This upward trend indicates a strong interest in Germany as a travel destination among Indian tourists, and we are excited to see this growth continue.
The successful event sets the stage for GNTO India’s 4-city roadshow in November, where Visit Berlin will join other German partners to interact with travel agents across India.
About the GNTO, IndiaGermany witnesses a growth of 32.6% visitors from India
The German National Tourist Office (GNTO), India represented by Airplus Travel Services Pvt Ltd is the official representative office of the German National Tourist Board. With its inception in 2011, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.
About the GNTB
The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a travel destination and to encourage tourists to visit the country.
The GNTB’s primary strategic areas of action are:
Conducting targeted market research and analysis of market-specific customer demand in relation to various aspects of travel in the context of sustainability and culture among those with values-based lifestyles.
Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge.
Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation.
Focus on sustainability and digitalisation Embracing Nature in Deutschland: My Experience of Sustainable Travel in Germany
The GNTB promotes forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.
To make inbound tourism more sustainable and competitive, our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB positions Germany as a sustainable and inclusive destination in the international travel market.
The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data/knowledge graph project.
The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.
Germany Woos Indian Travellers: Visit Berlin Showcases Vibrant City at Exclusive Mumbai Event
