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Germany witnesses a growth of 32.6% visitors from India

Germany witnesses a growth of 32.6% visitors from India compared to previous year.Records 826703 overnight stays in 2023 

Germany’s tourism industry is witnessing a notable growth in visitors with Indian tourists playing a key role in driving this development. The country welcomed over 8 lakh overnight stays from India in 2023, marking a large rise in German tourism compared to the previous years. This trend highlights Germany’s appeal as a sustainable and travel friendly destination offering diverse cultural experiences and hidden gems that captivate the hearts of travelers be it from India or any corner of the world.

The German National Tourist Office (GNTO) and German Embassy in India successfully concluded a joint press conference, to showcase Germany as a preferred travel destination for Indian travelers. The conference took place at the German Embassy in New Delhi and was attended by various media personnel from India.

In recent years, Germany has seen a significant increase in Indian tourists choosing the country as their most preferred travel destination. The remarkable growth of 32.6% as compared to 2022, reflects the rising interest among Indian travelers in exploring Germany’s rich culture, scenic landscapes, historic landmarks, and renowned culinary experiences. Germany’s commitment to eco-friendly tourism practices offers travelers the opportunity to meet with sustainable cultural experiences while minimizing their environmental impact.

As the tourism industry in Germany grows day by day, the country aims to increase the visibility of the 52 UNESCO World Heritage sites and attract visitors interested in exploring the country’s sustainable social heritage. Not only does Germany lives and breathes history and rich culture, but it is also home to many hidden gems waiting to be discovered by travelers seeking out of the ordinary experiences.

Through these routes, they can explore the charming villages and lesser-known tourist attractions that offer a glimpse into the country’s authenticity. From exploring Brandenburg Gate and the historic streets of Munich to getting lost in the scenic beauty of the Black Forest and Rhine Valley, Germany offers countless experiences that appeal to Indian travelers seeking memorable vacations.

Furthermore, Germany’s well-developed infrastructure, efficient transportation networks and high standards of safety and hygiene have positioned it as a preferred destination for seamless travel experiences. The country’s commitment to sustainability and eco-friendly tourism practices also resonates with Indian travelers who prioritize responsible travel.

“We are delighted to see a growing number of Indian tourists choosing Germany as their destination of choice. Germany offers a wholesome experience of scenic beauty and a rich culture, combined with magical theme-routes and eco-friendly tourism. We believe it is the ideal destination for travelers wanting to revel in warm hospitality and scintillating cuisine. We look forward to welcoming more Indian visitors and showcasing the best of what Germany has to offer. ” Romit Theophilus, Director of Marketing & Sales Office – India at the GNTO.

“We are thrilled to witness the growing interest among Indian tourists in exploring Germany. The remarkable growth of 32,6% compared to last year is no surprise, considering Germany’s impressive ranking in the global Nation Brands Index 2023. This year is even more exciting- we have our biggest European Football event, the Euro Cup, this summer, and we have a host of offerings in the cultural and historical sphere. Situated in the heart of Europe, Germany also offers a vibrant, dynamic, and commercially attractive destination for young travelers. This growing people-to-people contact is crucial in strengthening the foundation of our bilateral partnership like never before.” Mr. Georg Enzweiler, Deputy Head of Mission at the German Embassy.

As the global tourism industry continues to grow and spread its wings, Germany remains committed to welcoming and delighting tourists from all around the world and providing unforgettable experiences that celebrate its rich heritage and natural beauty. With the rise of Indian tourism contributing to this motion, Germany is confident to emerge as a top destination for travelers seeking enriching experiences in Europe.

About the GNTO, India

The German National Tourist Office (GNTO), India represented by Airplus Travel Services Pvt Ltd is the official representative office of the German National Tourist Board. With its inception in 2011, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.

 About the GNTB

The German National Tourist Board (GNTB) works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a travel destination and to encourage tourists to visit the country.

The GNTB’s primary strategic areas of action are:

  • Conducting targeted market research and analysis of market-specific customer demand in relation to various aspects of travel in the context of sustainability and culture among those with values-based lifestyles.
  • Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge.
  • Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation.

 Focus on sustainability and digitalisation

The GNTB promotes forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.

To make inbound tourism more sustainable and competitive, our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB positions Germany as a sustainable and inclusive destination in the international travel market.

The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data/knowledge graph project.

The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.

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