Paul Shih Appointed Director of Taiwan Tourism Administration, Singapore Office
Also responsible for the Indian market, Shih succeeds Joseph Cheng
New Delhi (India), December 12, 2024 – Taiwan Tourism Administration https://travellinkslive.com/tai/ (TTA), the 0destination marketing organisation responsible for the promotion of Taiwan as a premier
travel destination, has announced the appointment of Paul Shih as the Director of TTA,
Singapore Office. Shih brings a wealth of knowledge, significant experience and proven
leadership roles from across sectors in key positions.
In his new role, Shih is responsible for India, Australia, New Zealand, Singapore, and the
Middle East tourism markets. He will oversee all of TTA’s operations in these markets to
prepare Taiwan Tourism for its next phase of growth. He replaces Joseph Cheng who held
this role earlier and was instrumental in relaunching Taiwan’s post-Covid tourism interests in
several key markets, including emerging tourism markets like India.
Shih’s overall responsibility encompasses developing the markets he is responsible for to
enhance Taiwan’s visibility and destination awareness and boost visitation. Shih will also be
responsible to unfold Taiwan latest destination marketing and publicity campaign ‘Taiwan –
Waves of Wonder’ in order to grow leisure and business travel from across India, Australia,
New Zealand, Singapore and the Middle East markets.
“I am incredibly honoured and excited to lead Taiwan in some of the most dynamic
international tourism source markets like India, Middle East amongst others. Taiwan is one
of the world’s premier travel destinations and packs tremendous destination punch within its
small geography that has never ceased to delight and entertain international visitors. It would
be my utmost endeavour to take brand Taiwan, the marketing and promotion of the diverse
destination, its offerings and experiences to newer heights and help create destination
demand across sectors like business, leisure and MICE tourism in these markets,” Shih said
while commenting on his appointment.
Shih will also strengthen TTA’s global network of outposts comprising of marketing and PR
professionals in order to create robust destination marketing bases.
Also a travel professional, Shih comes with a diverse background. In his previous roles, Shih
has served as the Section Chief of Taipei City’s Land Administration Department and as
Associate Engineer of Rapid Transit Systems Department, Taoyuan City. In his last
assignment, Shih has served as the Analyst at Taiwan Tourism Administration under the
Ministry of Transportation and Communication.
Taiwan Tourism Administration New Appointed Director -Paul Shih
