Saudi Tourism Authority (STA) https://travellinkslive.com/saudia-enhances-its-travel-experience-with-impeccable-services/ hosted a series of networking events held across four cities – Mumbai, Ahmedabad, Bengaluru, and Delhi for the members of the Indian travel trade associations. The STA delegation with key stakeholders engaged with over 500 travel agents and tour operators from these key cities. STA also organised sales mission in collaboration with leading Destination Management Companies (DMC) across all four cities, engaging with key trade partners. It showcased STA’s dedication towards fostering strategic partnerships and long-term business ties within India.
The encouraging numbers of visits in 2023 – a remarkable 50 per cent rise over 2022 – speak volumes about their sound strategy and focused roadmap.
To facilitate seamless travel experiences for Indian visitors, Saudi has simplified its visa process, offering options like e-visas and visa-on-arrival. These options are extended to individuals with US, UK, and Schengen visas and stamped proof of entry from the issuing country. Visa applications can be applied Tasheer Centres across India and on the official platform visa.mofa.gov.sa.
The air connectivity has increased significantly, reaching a capacity of 2.8 million seats in 2023, marking a remarkable 31 per cent increase since 2019. Flights from 12 major Indian hubs to Riyadh, Jeddah, and Dammam support our tourism efforts, unlocking a world of exploration.
STA has also lined up various consumer campaigns for this year. It includes a destination awareness campaign from the luxury point of view, summer initiatives in March and April as well as winter initiatives later this year. The Living Wonders of Arabia and the Women Wonder campaigns will be launched soon. STA launched the ‘Go Beyond What You Think’ campaign video with football icon Lionel Messi earlier this year reflecting the vision of positioning the country as an exciting destination and breaking myths.
About Saudi Tourism Authority
Saudi Tourism Authority (STA), launched in June 2020, is responsible for marketing Saudi’s tourism destinations worldwide and developing the destination’s offering through programs, packages and business support. Its mandate includes developing the country’s unique assets and destinations, hosting and participating in industry events, and promoting Saudi’s destination brand locally and overseas. STA operates 16 representative offices around the world, serving 38 countries.
