Red Sea Global Reveals Own Luxury Hotel Brand: Shebara
Shebara is the company’s second hotel brand announced in the last month
Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, has announced it will operate its own luxury hotel brand at The Red Sea destination, named Shebara.
Revealed today at the World Travel Market in London, Shebara will open in summer 2024 and is the first resort to be owned and operated by RSG at The Red Sea destination. Located on Sheybarah Island in the thriving Al Wajh Lagoon, the resort is home to iconic stainless steel orbs, and is now actively recruiting a world-class operational team ahead of opening.
Shebara joins an impressive roster of internationally renowned hospitality brands operating at The Red Sea destination, including St. Regis and Ritz Carlton Reserve, as well as Six Senses, which is receiving guests as of this month.
Shebara is located on Sheybarah Island, which features a spectacular 30 to 40-meter reef drop-off close to the beach providing the ultimate spot for exploring ocean life. The resort contains 73 keys, including overwater and beach villas and guests arrive either by a 45-minute boat ride from the mainland or 20 minutes by seaplane.
There is both a family pool, and an adult-only pool, which includes ‘lily pad’ seating terraces with panoramic views of the breathtaking sunset. Guests can choose from two specialty restaurants, and the resort also includes a spa and fitness center nestled among the island’s sand dunes.
Additionally, the furthermost island is available to book exclusively, with a dedicated jetty for private yacht mooring. The island includes a four-bedroom villa, plus three one-bedroom villas, as well as a private beach and barbeque area.
Developed by Killa Design, the entire design of the resort centers around reflections of nature. Each space has been designed to flow with its environment, with the stainless steel villas reflecting the colours and surface patterns of the ocean and the intense colors of the sky as they change throughout the day. The overwater orbs are cantilevered over the water, which creates an effect of a string of pearls levitating above the water.
Shaun Killa, Design Director and Founder of Killa Design, said: “Shebara is a wonderful example of what is possible when creating beautiful yet meaningful design. It demonstrates how innovative architecture can gracefully flow into nature, with pods that reflect and refract light from the sun, the sky and the sea to naturally blend with the environment. From the eco-materials chosen to the lunar positioning of the villas, our priority has been to honor the natural beauty that exists here, while creating a resort that embodies modern luxury.”
As with the whole of The Red Sea, Shebara will be powered by sunlight, day and night with its own dedicated solar farm, which includes more than 11,000 PV panels. In total, RSG has constructed five solar farms to power the first phase of the destination, with more than 760,000 PV panels installed.
The launch of Saudi Arabia’s latest hotel brand comes at a time when tourism in the Kingdom is experiencing remarkable growth. Tourism’s share of GDP has already shot from a modest 3% in 2019 to an impressive 7% since the launch of Vision 2030. The original target of hosting 100 million visitors a year by 2030 has been increased to 150 million because of the remarkable progress already made by developers such as RSG.
About Red Sea Global
Red Sea Global (RSG – www.redseaglobal.com) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia.
RSG is a global multi-project developer, seeking to lead the world towards a more sustainable future, showing how responsible and regenerative development can uplift communities, drive economies, and enhance the environment. The protection of natural capital is central to all development decisions, as the organization seeks to create a better future for all.
RSG is the visionary company behind some of the world’s most ambitious development ventures, including luxury regenerative tourism destinations such as The Red Sea AMAALA and Thuwal Private Retreat. It has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.