LaRiSa Hotels and Resorts expands footprint with 8fold, a new brand for the mid-market segment.
Introduces three 8fold by LaRiSa hotels in Shimla, Jibhi in Himachal Pradesh, Bhimtal in Uttarakhand and soon, a fourth, in Siolim Goa.
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LaRiSa Hotels and Resorts launches 8fold, a new brand in the mid-market segment to service a burgeoning set of upper middle class travellers looking for comfortable, sustainable and affordable accommodation in the price range of INR 4,000-9,000 per night.
The recently formed hospitality company, LaRiSa Hotels and Resorts, currently operates 32 unique
hotels across India and beyond, creating a collective portfolio of diverse hotels, resorts and villas. These
hotels are managed and marketed under three brands: LaRiSa Resorts, AM Hotel Kollection and it is
now expanding its footprint and addressing this exponential demand with 8fold.
The first three to be introduced under this brand are 8fold by LaRiSa Shimla, 8fold by LaRiSa, Jibhi in
Himachal Pradesh, 8fold Pinecrest by LaRiSa Bhimtal in Uttarakhand and the fourth 8fold by LaRiSa,
Siolim in Goa will open shortly.
The launch of the 8fold mid-market brand comes at an opportune time as travellers are now reflecting a
shift towards mindful and purposeful travel by seeking properties that offer privacy, follow sustainable
practices, unique experiences and wellness. Recent reports on the Indian hospitality industry have also
indicated a rapidly growing mid-market segment which is about quality stays and value-driven offerings.
Priya Thakur, Founder and CEO LaRiSa Hotels and Resorts, commenting on the launch of the new mid –
market brand said: “8fold by LaRiSa is not just about boutique stays—it’s about reimagining hospitality
through a lens of mindfulness, integrity, and guest-first service. Welcome to a hotel experience that
values authenticity as much as guest comfort”.
As innovators in the hospitality business, the company has been successful in operating luxury and
boutique hotels. By the end of 2025 it hopes to have at least 50 hotels across the brands including 8fold
operating in India and beyond.
Says Randhir Narayan, Director, LaRiSa Hotels and Resorts, “As for owners who would like to partner
with us, our comprehensive support with facility planning, operations, sales, marketing and technology
will assist them in creating a standardized product and also benefit them as they will be part of a brand
that is managed and marketed under an organised sector.”
8fold by LaRiSa Shimla in Himachal Pradesh is an 83 key hotel located away from the city’s hustle, yet
just a short drive from the heart of Shimla, offers elegant rooms and suites with floor-to-ceiling windows
showcasing breathtaking city and mountain views. Featuring state-of-the-art amenities, including a spa,
charming outdoors, these spaces combine tranquility and grandeur for an unforgettable experience.
8fold by LaRiSa, Jibhi in Himachal Pradesh is a boutique resort designed to rejuvenate your soul. Nestled
among deodar and pine trees, the 9 key resort is complemented by an apple orchard and the pristine
“Hidib” stream, a tributary of the Tirthan River, enhancing its natural allure. The resort features
distinctive blue stones sourced from Rewalsar in the Mandi district, beautifully bordered by a freshwater
stream. Built in the traditional Kathkuni architectural style, our resort showcases a harmonious blend of
stone and wood, reflecting the rich heritage of Himachal Pradesh. Conveniently accessible by road and
air, It is located just an hour away from Kullu Airport.
8fold Pinecrest by LaRiSa Bhimtal, Nestled amidst serene hills, this 20 key boutique resort blends
modern comfort with the natural beauty of the region. A serene, well-appointed stay option for
travellers looking to experience Bhimtal’s beauty with comfort and ease. Set against the picturesque
backdrop of lush greenery and the tranquil hills, the resort blends modern amenities with a warm and
inviting ambiance. Each room is thoughtfully designed to offer scenic views, cozy interiors, and essential
conveniences, ensuring guests feel relaxed and at home. Whether waking up to a misty sunrise over the
hills or enjoying a quiet moment on a private sit-out, every stay is an experience of comfort and
connection with nature.
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