Recent figures from the German National Tourism Board (GNTB) have revealed that the number of travellers from India to Germany between January and September 2022 has more than doubled when compared to the same period last year.
The first eight months of 2022 saw a 175 per cent rise in overall foreign visitors to Germany, with India leading the way with an increase of 265 per cent. While the reopening of international borders and relaxation of stringent travel restrictions clearly play a part in the rise, the fact that travellers are hosting Germany over a range of other countries is testament to the success of targeted campaigning by GNTB. The GNTB specifically created their Embrace German Nature and Feel Good campaigns following in depth research into what tourists want.
Both campaigns will continue into 2023 as Germany looks ahead to its winter season, with popular resorts set to welcome visitors flocking to the incredible skiing and snow sports activities.
Embrace German Nature, a campaign that has witnessed great success and a favourable reaction from the Indian market promotes the unique natural landscapes of Germany for nature-loving, leisure-loving travellers to expand German tourism.
For a long time, Germany has led the charge for driving eco-friendly tourism, and its Feel Good campaign continues to do that by providing tourists easy and adequate tips to reduce their carbon footprint and make sustainable choices when it comes to travel, stays, and responsible activities.