Arunachal Pradesh Unveils New Tourism Policy and Brand Identity to Propel the State as a Premier
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The Government of Arunachal Pradesh is proud to announce the official launch of its new tourism policy, a strategic initiative aimed at establishing the state as a preferred destination for both domestic and international travellers. Alongside this groundbreaking policy, Arunachal Pradesh Tourism has also revealed a new logo, symbolizing a transformative shift in the way the state perceives and promotes travel experiences.
Addressing a press conference in New Delhi, Shri Pasang Dorjee Sona, Hon’ble Minister for Tourism,
Education, RWD, Library, and Parliamentary Affairs, Government of Arunachal Pradesh said, “The prime
focus of our new tourism policy is to position Arunachal Pradesh as a world-class tourism destination,
preserving its pristine landscapes, rich tribal culture and unique biodiversity while promoting sustainable
tourism and community empowerment. With the introduction of this policy, we expect to double
domestic tourist footfalls and increase international tourist arrivals tenfold.”
The new tourism policy places a significant emphasis on experiential tourism with key areas of focus
including Farm Tourism, Wine Tourism, Wellness and Spiritual Tourism, Adventure Tourism, Film
Tourism, Ecotourism, Tribal Tourism, MICE Tourism and Border Tourism.
Shri Ranphoa Ngowa, IFS, Secretary, Department of Tourism, Government of Arunachal Pradesh,
emphasized the state’s proactive approach in attracting investors, stating, “A dedicated facilitation cell
will be established as a one-stop solution for disseminating information to investors and addressing their
concerns. We are also collaborating with Invest India to conduct sustained outreach to investors in the
tourism sector.”
To enhance Arunachal Pradesh’s visibility as a premier tourist destination, a multi-pronged promotional
strategy will be implemented. This strategy will include offline and digital marketing, social media
engagement and event-based promotions to showcase the state’s diverse tourism offerings.
Shri Manjunath R, IAS, Director, Department of Tourism, Government of Arunachal Pradesh while
highlighting the importance of the state’s new brand identity said, “Arunachal Pradesh boasts an
exquisite weave of tribal traditions and cultures, each with its distinct perspective and way of life.
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