As Thai tourism recovers, the country achieved its 2022 international arrivals target on 10 December with celebrations held at seven key airports and two border checkpoints.
Thai Prime Minister General Prayut Chan-o-cha presided over the “Amazing Thailand 10 Million Celebrations” welcome ceremony at Suvarnabhumi Airport. The organising committee held special events to commemorate reaching the 2022 target of welcoming 10 million international visitors and presented special prizes to lucky families.
Events at all nine locations showcased Thailand’s soft-power foundations including Food, Film, Fashion, Fight, and Festival. Likewise, cultural shows and souvenirs unique to each location were presented to arriving passengers.
The feat indicates growing confidence in Thailand as a tourist destination and symbolises the kingdom’s well-established status as one of the world’s most popular holiday spots.
The ‘Visit Thailand Year 2022-23: Amazing New Chapters’ campaign was at the forefront of directing a complete re-opening of Thai tourism to drive the country’s economy to pre-pandemic levels. This year saw over 500 billion Baht being generated in international tourism. The target for 2023 is 20 million arrivals and international tourism revenue of 1.5 trillion Baht – representing a return to 80% of the pre-pandemic level seen in 2019 – out of a total 2.38 trillion Baht in overall tourism revenue.