Taiwan Showcases ‘Non-Stop’ Tourism Appeal in India, Targets India’s High-Value Travellers
Seeking a larger share of India’s fast-growing outbound travel market, Taiwan Tourism Administration (TTA) under the Ministry of Transportation and Communications led a high-level and largest-ever tourism delegation to India in February 2026, positioning the island as a premium destination for leisure, business
and incentive travel. Building on sustained 20%+ growth and outbound travel momentum
that has outpaced India’s average by twofold in recent years, Taiwan is strategically
strengthening Indo-Taiwanese cultural engagement and people-to-people connections through
expanded tourism exchange.
The delegation, comprising two Taiwanese airlines, seven travel agencies and cultural
performance groups, began its India outreach with a Taiwan Tourism Workshop in New
Delhi. The event drew over 100 travel trade professionals and media representatives, offering
a comprehensive showcase of Taiwan’s high-end leisure experiences, MICE (Meetings,
Incentives, Conferences and Exhibitions) capabilities and customized travel solutions tailored
for Indian travellers.
The delegation then participated in the three-day Outbound Travel Mart (OTM), one of South
Asia’s largest travel trade exhibitions, that concluded in Mumbai recently. Through business-
to-business meetings, interactive displays and cultural performances, Taiwan reinforced its
positioning as a competitive Asian destination for India’s growing segment of premium and
corporate travellers. Renowned for its low crime rates, efficient public transport and traveller-
friendly environment, Taiwan stands out as one of Asia’s safest destinations for all travellers,
including solo women, further strengthening its appeal among discerning Indian visitors.
While warmly inviting the Indian travellers to explore Taiwan and experience its distinctive
charm firsthand at the New Delhi workshop, Dr. Mumin Chen, Representative of the Taipei
Economic and Cultural Center (TECC) in India, also highlighted Taiwan’s diverse tourism
strengths. Globally recognised for its advanced technology and semiconductor industries,
Taiwan offers dramatic mountain landscapes, scenic coastlines, lush forests and unique
biodiversity within a compact and easily accessible geography. With a population comparable
to Delhi, the island combines natural beauty with modern infrastructure, making it both
convenient and immersive for international visitors.
India, now the world’s most populous country, continues to record strong outbound travel
growth. Nearly 47,000 Indian travellers visited Taiwan in 2025, a more than 20 per cent
increase over 2024 and surpassing pre-pandemic levels. Meanwhile, India’s outbound travel
crossed 30 million in 2024, with sustained double-digit growth in the first half of 2025,
underlining the long-term potential of the market.
At OTM Mumbai, Taiwan presented its global tourism brand, “TAIWAN – Waves of
Wonder,” with a pavilion designed around the theme “Taiwan Non-Stop.” The concept
highlighted the island’s seamless transition from tranquil daytime landscapes to vibrant
nightlife and urban energy. From sunrise mountain vistas to bustling night markets, Taiwan
promoted itself as a 24-hour destination offering safety, convenience and diverse experiences.
Cultural diplomacy formed a core part of the outreach. The Lei Sheng Traditional Arts
Troupe performed depictions of Guan-Jiang-Shou, a powerful symbol in Taiwanese folk
culture representing protection and positive energy. In addition, artisans from Lukang in
Changhua conducted hands-on workshops where Indian travel professionals painted
traditional “Sword Lions,” offering an interactive introduction to Taiwan’s heritage.
Recognising the importance of culinary preferences in outbound travel decisions, the
delegation also highlighted Taiwan’s ability to cater to diverse dietary requirements,
including vegetarian and special meal needs valued by Indian travellers. Taiwan’s vibrant
street food culture and fine-dining scene were positioned as complementary attractions.
The Tourism Administration described the February mission as its largest-ever tourism
delegation to India, reflecting the strategic importance of the market. Mumbai, which
accounts for nearly 63 per cent of India’s corporate and incentive travel movement, has
emerged as a key focus city. The establishment of the Taiwan Tourism Information Office in
Mumbai in 2024 has further strengthened on-ground engagement and trade partnerships.
Going forward, Taiwan aims to consolidate its presence in India’s business and incentive
travel segment while expanding into the broader leisure market. With sustained promotional
efforts and localized support, Taiwan is positioning itself as a safe, sophisticated and
culturally rich Asian destination for India’s new generation of global travellers.
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