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Sustainable Tourism in Germany

New Delhi, 20. October 2022 – Germany, the diverse travel destination, has launched its Autumn/Winter campaign, encouraging travellers to visit, explore, and experience its sustainable and diverse culture. From unspoilt landscapes to authentic cuisine and urban attractions to historical locales, Germany is the ultimate European destination to travel sustainably.

The ‘Feel Good’ campaign encompasses many guiding tips highlighting the country’s eco-initiatives providing conscious travellers with adequate tools and information on reducing their carbon footprint while touring different regions.

With the German Environment Agency’s goal to reduce greenhouse gas emissions by 65 per cent by 2030 and complete neutrality by 2045, the German National Tourism Board consistently supports this goal through various ongoing initiatives, one being the ‘Feel Good’ Campaign.

“Germany will continue to position itself as one of India’s all-time favourite destinations with easy accessibility and valuable tourism experiences that can cater to all travel desires. For the Indian market, we will focus on creating awareness and offering eco-friendly and sustainable ‘things to do to promote Germany as a responsible and sustainable tourism destination“, said Romit Theophilus, Director of the German National Tourist Office, India.

Under the initiative, states and towns are highlighting their innovative transport solutions, pioneering examples of green architecture, and sprawling parks – all of which ensure an exciting city break that can be enjoyed eco-responsibly. Berlin has an abundance of green hotspots, including vegan restaurants and alternative events within the city’s urban oasis; Freiburg features a Plusenergy House, which aims to achieve the world’s best energy values for buildings and represents the efficiency standards expected in the future. The tranquil Black Forest in Deidesheim has long been known for being a hub for local food produce and handmade crafts, while Celle recently became a certified sustainable destination for its eco-friendly initiatives and practices.

“Germany’s ‘Feel Good’ campaign offers the right advice and tips to enjoy sustainability on the move in the country. Not only can travellers reduce their ecological footprint, but they can also calculate their carbon emissions through our CO2 calculator, ensuring their trip is climate neutral and as sustainable as possible.”

In addition to measuring the carbon footprint of both air and car journeys using a CO2 calculator by myclimate.org, the ideal partner for adequate climate protection, travellers can also sponsor carbon offset programmes worldwide. These include cooking stoves for people in Kenya, reforestation assistance for Nicaraguan farmers, and much more. This compensation initiative was created to help positively shape the world’s future while making the trip as climate neutral as possible.

Germany has a broad range of other locations and activities also available for travellers

the goals outlined by the German National Tourist Board are to enhance the positive image of Destination Germany. to explore. Click here for more details on Germany’s ‘Feel Good’ campaign.

About the GNTO, India

The German National Tourist Office (GNTO), India, represented by Airplus Travel Services Pvt Ltd, is the official representative office of the German National Tourist Board. With its inception in 2011, the GNTO is based in New Delhi to facilitate, strategize and implement

About the GNTB

The German National Tourist Board (GNTB) is Germany’s national tourism organisation. It works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry by a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country.

The GNTB has a three-pronged recovery strategy for overcoming the challenges of the restart after the COVID-19 pandemic:

  • Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation
  • Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge
  • Developing evidence-based action plans based on targeted market research and ongoing analysis of changing customer demand.

Focus on sustainability and digitalisation

The GNTB promotes sustainable and forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.

Sustainability has been a core topic for over a decade, and we engage with it as a strategic issue across all areas of the organisation. Our organisation follows a three-pillar strategy that combines sharing knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB promotes responsible tourism, a key growth area, by showcasing Germany as a sustainable and inclusive destination in the international travel market. This is particularly important as the pandemic has accelerated the global shift in travellers’ values towards greater social and environmental responsibility.

The GNTB is a pioneer in using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data project to develop a tourism knowledge graph.

The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.

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