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GNTB named Top Innovator for the third time in a row

The German National Tourist Board (GNTB) has once again emerged as a leader in the TOP 100 innovation competition. With their digital solutions for medium-sized partners in German tourism and astute global marketing, they have established Germany as a desirable travel destination. This is the third time in a row that the organization has been named Innovation Champion jury in the TOP 100 innovation competition.

Also read: 7 Interesting Facts about Germany’s sustainable Tourism

Petra Hedorfer, CEO of the Board of Directors of the GNTB: “The successful placement of the GNTB in the top 100 competition in recent years has shown that we are primary movers in the implementation of technological applications.

We also demonstrate that we are pacesetters in the positioning of Germany as a sustainable destination in the international competition. Essential components of our innovation strategy are the early recognition of trends, the examination of their practical applicability, rapid implementation, and sharing of experiences with partners in the predominantly medium-sized travel industry.”

Also read: Germany paves the way to Sustainable Tourism

The “Inbound Travel Trends Germany” is one of the projects that won over the jury in the selection process. The carefully planned Business Intelligence area enables members and partners to have clear and up-to-date access to various digital data sources that are otherwise not available to companies at all or only at a very high cost.

In addition, the GNTB presented its new walk-in virtual reality world on the subject of “German natural landscapes”. The use of the latest generation of VR glasses, with which the user can move freely in space, marks the first step into the world of metaverse.

Also read: Number of Indian visitors to Germany doubles as tourism expands


Since 1993, the TOP 100 seal has recognized the special innovative strength and success of medium-sized companies. The core of the competition is a scientific selection process that the participants have to go through.

The jury paid particular attention to the question of the importance of the innovation goal in the company, whether routines and habits dominate or whether the company is able to question the existing, to think creatively, and to successfully assert itself on the market.

Also read: Sustainable Tourism in Germany

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