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Indians travellers on the rise in Germany

Indian Traveller increases in Germany due to the consistent efforts of GNTO and rightful strategies, thier marketing campaigns, policies about sustaible tourism embracing the nature and more:

Germany’s inbound tourism is steadily recovering, making an increasing contribution to the total volume of overnight stays, according to an analysis by the German National Tourist Board (GNTB) based on provisional overnight stay figures from the Federal Statistical Office.

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The German National Tourist Office (GNTO) in India is pleased to announce that the share of Indian guests in German tourism is on the rise. According to the latest data, in December 2023, India recorded 51,666 overnights in Germany, reflecting a growth of 2.2% compared to December 2022. While we are slightly below our 2019 figures, with a decrease of 7.5% compared to December 2023, the overall trend shows a strong recovery rate for Indian travellers.

In total, the number of overnights from India into Germany until December 2023 reached 826,703, representing an impressive increase of 32.6% compared to 2022. Romit Theophilus, Director of Marketing & Sales Office – India at the GNTO, emphasized that “India is maintaining its position in the recovery rate for people traveling to Germany from India. He further added that the good recovery prospects from overseas source markets offer strong potential for the further recovery of German inbound tourism in the coming months, with growing travel activity from India, particularly from Asian markets”.

Petra Hedorfer, Chairwoman of the GNTB Executive Board, explains: “In the European Travel Commission’s Monitoring Sentiment for Intra-European Travel study, Germany maintained its position among the top five preferred destinations for Europeans in autumn 2023 and is participating in the Europe-wide trend towards international travel. Europe is the most important source region, together with good recovery prospects from overseas source markets, also offers strong potential for the further recovery of German inbound tourism in the coming months and growing travel activity from Asia, and China in particular, will have a positive impact on the further development of inbound tourism. We expect additional impetus in the summer from visitors to the European Football Championship in Germany. In addition, cultural highlights such as the 250th anniversary of Caspar David Friedrich’s birth, the 35th anniversary of the fall of the Berlin Wall, and Chemnitz as European Capital of Culture 2025 will provide significant travel opportunities for international guests.”

Schloss Sigmaringen in Sigmaringen im Naturpark Obere Donau

The focused themes of sustainability, feel-good experiences, and the relaunch of 52 UNESCO World Heritage sites have played a significant role in generating interest among Indian travellers for destination Germany. The unique offerings and attractions continue to attract Indian tourists, contributing to the growth of overnights and highlighting the appeal of Germany as a preferred travel destination.

Through strategic marketing initiatives and collaborations, GNTO India remains committed to promoting Germany as a top choice for Indian travellers seeking diverse travel experiences, cultural discoveries, and memorable adventures..

The GNTB’s primary strategic areas of action are:

–        Conducting targeted market research and analysis of market-specific customer demand in relation to various aspects of travel in the context of sustainability and culture among those with values-based lifestyles.

–        Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge.

–        Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation.

Focus on sustainability and digitalisation

The GNTB promotes forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.

To make inbound tourism more sustainable and competitive, our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB positions Germany as a sustainable and inclusive destination in the international travel market.

The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data/knowledge graph project.

The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.

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