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German National Tourist Office, India announces new marketing campaigns in German.Local.Culture & Germany is topping the charts amongst the best travel destinations in Europe for Indian travelers for its campaign German.Local.Culture. and Embrace German Nature conveys precisely this peaceful coexistence of generations, traditions and different cultural influences. With the launch of the campaign, GNTB is reflecting authentic, local experiences in urban destinations with the integration of rural areas and their sustainable tourism offer and natural attractions. With countless travel events, the campaign also aims to promote Germany as a destination for culturally interested travelers, families, and active vacationers in the Indian market. The campaigns for the Indian market are a part of the global campaign to promote Culturally Rich, Naturally Beautiful, Germany.
“Having nature and culture as two of the prominent drivers is exciting given the abundance of relevant offerings that we have to offer“, added Romit. “From meandering lakes and breath-taking mountains to traditional craftmanship and Bavarian fare – Germany is the ideal place for explorers searching for an easily accessible destination with plenty to see and do.”
Click here for more details on the Embrace German Nature campaign, and here for more information on German.Local.Culture.
About the GNTO, India
The German National Tourist Office (GNTO), India represented by Airplus Travel Services Pvt Ltd is the official representative office of the German National Tourist Board. With its inception in 2011, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.
About the GNTB
The German National Tourist Board (GNTB) is Germany’s national tourism organisation. It works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country.
Focus on sustainability and digitalization
The GNTB promotes sustainable and forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalization.
The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data project, which aims to develop a tourism knowledge graph.
The GNTB has 25 foreign agencies that it manages from its head office in Frankfurt.
