South African Tourism’s India Roadshow 2025: Bigger, Bolder, and Back with 40 exhibitors 6 New Products.
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Showcasing South Africa’s diverse tourism offerings and unveiling strategic initiatives to boost
Indian arrivals Introduces 15% new products to showcase diverse offerings focusing on newer regions in South Africa
Reinforcing its commitment to the Indian market, South African Tourism proudly presents the 2025 edition of its annual India roadshow, aimed at promoting travel and tourism to the Rainbow Nation. The initiative continues to serve as a pivotal platform for engaging with Indian trade partners and strengthening tourism ties between the two nations. Taking place from 18th to 20th March, the event will be hosted across three key Indian cities – Delhi, Chennai, and Mumbai.
Commenting on the occasion, Mr Mancotywa said, “Our journey in the Indian market has been nothing
short of exceptional. Our 2024 roadshow led to over 12,000 trade meetings, generating more than
160,000 immediate leads—a testament to the strong demand for South Africa. In 2024, India recorded
75,541 tourist arrivals to South Africa, marking a 79% recovery from pre-COVID levels. With strong
momentum, we are setting our sights on a 16% increase in arrivals in 2025. Through this roadshow, we
aim to deepen engagement with Indian travel trade partners, equipping them with the insights and tools
needed to accelerate tourism growth”.
India is not only a vital source market for South African Tourism but also a key partner in long-term
bilateral travel and trade collaborations. Addressing accessibility, Minister of Tourism Patricia de Lille
recently announced the introduction of the Electronic Travel Authorisation (ETA) system, set to
streamline visa applications for Indian travellers. Additionally, the Trusted Tour Operator Scheme (TTOS)
portal now live will expedite group visa applications, facilitating a smoother travel process. Discussions
are also ongoing to establish direct flight routes between India and South Africa, enhancing connectivity
and boosting inbound tourism.
Looking ahead to 2025, South African Tourism remains focused on key consumer segments, including
adventure seekers, luxury travellers, family vacationers, and MICE groups. India’s traveller demographic
has evolved significantly, with an increase in visitors aged over 40 in 2024 and a rise in family travel to
South Africa. The MICE segment remains a key priority, MICE and business travellers contributing to
nearly 49.6% of Indian arrivals, out of which MICE alone attracts 20.2% of Indian visitors to SA and 29.4%
Business Travellers.
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As South Africa assumes the G20 Presidency in 2025, the nation is keen to strengthen global tourism
alliances, promote sustainable travel, and expand enhanced cross-border opportunities. With growing
accessibility, increased trade engagement, and innovative campaigns such as the ‘More & More’ brand
initiative, South African Tourism remains committed to deepening its presence in the Indian market.
About South African Tourism: South African Tourism is the tourism marketing arm of the South African government. Simply put, their job is to promote the South African Tourism’s India Roadshow 2025 country domestically and internationally, whether for leisure, business or events tourism.
