Indian travel experts experience Utah’s breath-taking diversity first-hand Salt Lake City experience In a ground-breaking initiative aimed at deepening tourism and trade ties between India and Utah, the Utah Office of Tourism, in collaboration with AVIAREPS India, successfully concluded the Utah Reverse Mission 2025 — a first-of-its-kind program designed to bring Indian travel experts directly to Utah for immersive learning and business engagement.
Unlike traditional sales missions where international partners visit India, the Utah Reverse
Mission flipped the model — bringing eight leading Indian travel buyers to Utah to meet and
engage with 41 local sellers, including destination marketing organizations (DMOs), hoteliers,
tour operators, and experience providers.
Spanning from the red rocks of Southern Utah to the majestic peaks of the North, the
mission fostered over 320 one-on-one business meetings and countless shared experiences
across six key destinations — Zion National Park Area, Bryce Canyon National Park Area,
Kanab, Bluff, Moab, and Salt Lake City.
“India is one of Utah’s most promising emerging markets, and this mission allowed us to truly
connect with Indian travel professionals in a meaningful way. By giving them first-hand exposure
to Utah’s landscapes, culture, and hospitality, we’ve strengthened the foundation for future
partnerships and increased collaboration between our two markets,” said Tera Atwood, Global
Markets Manager, from the Utah Office of Tourism.
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