February 2024 – The Tourism Authority of Thailand (TAT) shines spotlight on Thailand’s diverse tourism offerings towards sustainability at the Amazing Thailand Media Briefing
Ms. Sudawan Wangsuphakijkosol, Minister of Tourism and Sports, said “I am determined to elevate Thailand to be a quality and safe destination that delivers a valuable experience to our visitors from India through Thailand’s Soft Powers and promotes Thailand to be an all-year-round destination.”
To inspire Indian travellers to visit Thailand, the Thai government waives tourist visas for Indian citizens, effective from 10 November, last year, to 10 May, this year, and is also working to boost connectivity between the two countries.
For this year, TAT has set a target of 80 billion Baht in revenue from about 1.74 million Indian travellers to Thailand.
Ms. Thapanee Kiatphaibool, TAT Governor, said “Key strategies to realise our targets will be subsidy schemes for incentive, wedding, and celebration groups. Joint promotions with airlines and travel agents will be offered for repeat visitors and golfers. Just as importantly, we will continue to strengthen our presence through India’s leading shows including the Outbound Travel Mart in Mumbai, and this SATTE in New Delhi.”
TAT’s marketing activities will aim at current segments, including family, millennials, wedding and celebrations, golfers, luxury, and incentive group. Specific initiatives will be introduced for new segments, such as, senior citizens, women travellers, rejuvenating tours, and adventure sports. The Gen Z and LGBTQIA+ are also earmarked as potentials segments.
Aside from well-established destinations like Bangkok, Phuket and Pattaya, TAT is promoting Hua Hin, a family, golf and wellness destination; Kanchanaburi for its abundant natural and historical attractions, and Khao Yai, which is known for its national park, wineries, and many family and sport activities.
For Health and Wellness enthusiasts, the choices are RVX Sampran in Nakhon Pathom, Thann Wellness in Ayutthaya, and La Vita Sana in Khao Lak, Phang-nga. Meanwhile, Cape Fahn in Samui, Four Seasons in Bangkok, Banyan Tree in Krabi, Anantara Koh Yao Yai present most-recent options for weddings and celebrations.
Interprovincial travel is set to be more convenient with two new motorway projects – the M6 motorway, connecting to Nakhon Ratchasima, and the M81 motorway, connecting to Kanchanaburi – slated to be ready for public use in 2025.
Ms. Thapanee said, “TAT’s activity in India aligns with our “PASS strategy” to drive Thailand’s tourism towards High-Value and Sustainability. This encompasses ‘Partnership 360’ efforts, digital transformation, subculture movement, and sustainable practices.”
