IRIS Reps has announced its strategic partnership with Hong Kong-based DMC, UR Travel Limited, marking a significant expansion of its outbound portfolio for the Indian travel trade.
Having represented Hong Kong in the Indian market for over a decade through leading hospitality brands, IRIS Reps will now offer end-to-end destination packages, strengthening its ability to service trade partners with complete land arrangements, experiences, and itineraries.
The announcement comes on the back of a strong start to the year following IRIS Reps’ impactful participation at OTM 2026. The roadshow and trade interactions generated renewed interest in Hong Kong, creating the right momentum to onboard a destination management partner.
Alefiya Singh, Founder – IRIS Reps, said:
“Hong Kong has never been a new market for us. We have been representing the destination for more than a decade through our hospitality partnerships, building strong trade familiarity and product understanding.
This tie-up with UR Travel Limited is a natural progression of that journey. Our trade fraternity has long been asking for a complete package solution, and we are now in a position to offer exactly that — from hotels to experiences to full land services. Through this collaboration, IRIS Reps will focus on promoting Hong Kong across FIT, Family, Corporate and MICE segments, while enabling agents with competitive pricing, operational reliability, and flexible itinerary planning.
Maxi Asad, Managing Director – UR Travel Limited, commented:
India continues to be a high-potential outbound market, and we see strong growth opportunities across leisure and MICE segments. With IRIS Reps’ sales reach and our on-ground operational strength, we are confident of building a scalable and consistent business pipeline. We look forward to working closely with the Indian travel trade and developing tailored products that suit evolving traveller demand.”
About IRIS Reps
IRIS Reps is a Sales & Marketing representation company specialising in international hospitality brands, DMCs, and tourism boards, with a strong presence across the Indian travel trade for over a decade.
About UR Travel Limited
UR Travel Limited is a Hong Kong-based Destination Management Company offering comprehensive ground handling services, curated experiences, and end-to-end travel solutions.
About Travel LinksTop 5 Travel Trade Travel luxury Magazine Travel Links
USP: Original content, experience-driven narratives, sustainable luxury, national and international coverage. At the forefront of Indian travel media, Travel Links Magazine has emerged as one of the Top 5 travel trade magazines in India, and arguably, the most original. Known for its authentic experience based content, and a keen focus on luxury with a conscience, Travel Links delivers curated content that speaks directly to modern travellers.
