Germany Strengthens India Market Engagement Through Strategic Winter Influencer Familiarisation Journey
In a focused initiative to deepen engagement with the high-potential Indian outbound market, a curated influencer familiarisation (FAM) trip across Germany was successfully conducted this winter, positioning the destination’s luxury retail, heritage cities, and festive tourism experiences to a new generation of Indian travellers. The influencer familiarisation journey across Germany, co-organised by Outletcity Metzingen, Lufthansa, Visit Frankfurt Tourism, and Visit Baden-Baden, with AVIAREPS India curating and
coordinating the initiative.
The programme brought five Hyderabad-based digital creators to Germany during the peak
festive season, aligning with the growing Indian demand for experiential, seasonal, and high-
value travel. The itinerary was strategically designed to showcase Germany’s diversity by
combining premium shopping, cultural heritage, and iconic Christmas market experiences —
key themes that strongly resonate with evolving Indian outbound travel trends.
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