MINAKI redefines luxury with Lab-Grown Diamonds at its exclusive store in the heart of
Delhi
The Connaught Place store showcases certified Luxury Lab-grown diamond jewellery
collection under the brand’s philosophy of “The Same Love, with a New Tradition.”
New Delhi, August 20, 2026: MINAKI, a contemporary luxury jewellery brand, is redefining
modern luxury with its exquisite collection of rings, earrings, bracelets, necklaces and
jewellery sets featuring International Gemological Institute (IGI)-certified lab-grown
diamonds. Bringing together contemporary design, fine craftsmanship and conscious
choices, MINAKI aims to make fine jewellery more relevant to a new generation of
consumers who value beauty as much as responsibility. Lab-grown diamonds have the same
physical, chemical and optical properties as natural diamonds. Their production does not
involve the intensive mining associated with mined diamonds and, when powered by
cleaner energy, can significantly reduce environmental impact and carbon footprint.
To showcase its latest collection, MINAKI hosted a “Media Meet & Greet” at its exclusive
store in Connaught Place, New Delhi, on August 20,2026 bringing together members of the
media for an interaction with Ms. Monika Soni, Founder and CEO, MINAKI, followed by
lunch. Built around the thought, “The Same Love, with a New Tradition”.
MINAKI aims to reflect Old Delhi’s charm and grandeur as the brand has roots in this city, so
opening its first exclusive store in the heart of the city was a natural decision. The store
allows consumers to experience Minakis curated lab-grown diamond collection—from
everyday pieces and solitaires to statement jewellery for special occasions. Every piece is
thoughtfully selected to be easy to wear and carry every day. Their collection is understated
yet elegant, with impeccable craftsmanship and best-in-class quality, while remaining
approachable.
Speaking on the occasion, Monika Soni said, “At MINAKI, our endeavour is to make luxury
more conscious without compromising on the aesthetics, design or emotion that makes
diamonds special. Our lab-grown diamonds are IGI-certified, thoughtfully sourced and
paired with contemporary designs and fine craftsmanship. The natural diamond market has
undergone a significant correction in India, with prices falling amid changing consumer
demand and the growing acceptance of lab-grown alternatives. This has made the
traditional perception of diamonds as an investment more nuanced than before. For
MINAKI, this evolving landscape is an opportunity to rethink luxury—not by diminishing the
quality or emotional significance of diamonds, but by offering consumers greater choice,
contemporary design and a more sustainable proposition.”
“Our vision is to build MINAKI into a jewellery brand that can travel globally while retaining
its Indian soul. India has an extraordinary jewellery heritage, and we want to interpret that
heritage for the modern woman through a language that is contemporary, elegant and
relevant” Monika Soni added.
The brand operates across two distinct categories— MINAKI Fine and MINAKI Demi Fine
Jewellery. MINAKI Fine features lab-grown diamond jewellery in 14K and 18K gold, with a
focus on premium-quality VVS2/VS1 diamonds in E/F colour and Excellent Cut. MINAKI Demi
Fine Jewellery comprises gold-plated jewellery designed for real life, including everyday
wear and pieces suited to select occasions. The Connaught Place store offers jewellery
ranging from under one carat to statement pieces featuring diamonds of up to 10 carats.
Lab-grown diamonds are opening an exciting new chapter for the jewellery industry. They
are changing the way consumers look at diamond jewellery and allows customers to move
beyond the traditional idea that diamonds are reserved only for engagements, weddings or
special occasions. At MINAKI, diamonds become a part of everyday dressing.
ABOUT MINAKI: MINAKI is redefining contemporary luxury by bringing together the
timeless brilliance of diamonds, thoughtful design and conscious craftsmanship. Founded by
design enthusiast Monika Soni, the brand has evolved from her passion for jewellery into a
premium Indian label known for understated elegance, originality and meticulous
craftsmanship. With a growing focus on IGI-certified lab-grown diamonds, MINAKI offers
contemporary jewellery that combines the beauty and brilliance of diamonds with a more
accessible and conscious approach. Created through advanced laboratory technology, lab-
grown diamonds possess the same physical, chemical and optical properties as mined
diamonds. From everyday elegance to special occasions, MINAKI’s collections reflect its
belief that luxury should be personal, meaningful and beautifully crafted. With its
Connaught Place flagship store and Jewel Box at GMR Aerocity, MINAKI is creating a
distinctive destination for India’s new generation of luxury consumers.
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