Taiwan reaffirms its commitment to India market Appoints rep. office in order to maintain strategic growth continuity from the revious year. Following a year of active destination marketing campaigns and strong growth, the Taiwan Tourism Administration (TTA), the official tourism agency of
Taiwan, has reaffirmed its commitment to the growing Indian outbound travel
market. TTA has signed an exclusive partnership agreement in order to build
upon last year’s robust growth and maintain the strategic growth momentum in
India through enhanced marketing, trade outreach, promotion and public
relation exercises here.
TTA, since its post-pandemic re-entry in the Indian market in January 2024, has
been able to successfully position Taiwan as one of the fastest growing tourism
destinations out of India. Some 38,158 Indians visited Taiwan last year,
resulting in a strong 20.81% growth in 2024. Furthermore, the island nation has
reported 22.01% year-on-year growth for the January-June 2025 period
totalling 22,687 Indian visitors.
Putting TTA’s vision for the Indian market into perspective, Paul Shih, Director
of TTA’s Singapore Office, said, “As Taiwan's official tourism agency, TTA
remains committed to promoting the country to Indian travellers. Personally, I
have immense faith in the burgeoning Indian outbound travel market and that is
also amply evident in the growth that Taiwan registered in tourist arrivals from
India last year. TTA’s market development efforts in India have been well
rewarded by Indian travellers. Taiwan registered nearly 2.5 times more growth
than the overall growth of around 8.44% that Indian outbound travel registered
for 2024. We remain bullish about the Indian market.”
Taiwan reaffirms its commitment to India market
