Encalm Hospitality, a pioneer in premium airport lounge services, has unveiled its latest campaign that redefines the airport experience through an extraordinary 3D anamorphic installation that merges art, luxury, and technology.
Located at Terminal 3 of Indira Gandhi International Airport, this first-of-its-kind
installation is more than just a visual spectacle; it marks a bold step in repositioning airport
spaces from mere transit points to emotionally resonant, artistically elevated destinations.
The brand film brings Encalm’s philosophy to life, showcasing its premium services through
a thoughtfully crafted visual narrative. It opens with Atithya, the signature Meet & Greet
offering, where travellers are welcomed with end-to-end assistance-including porter service,
buggy rides, and fast-track support-available in multiple tiers (Silver, Gold and Elite) to suit
every traveller’s need. The film then transitions into the Encalm Lounges, highlighting
gourmet buffets, live cooking stations, Wi-Fi, and elegant seating designed for both rest and
productivity. It further immerses viewers into the Encalm Spa, offering jet-lag therapies,
synchronized massages, and facials tailored for travellers on the move. Finally, it culminates
with Encalm Privé, the ultra-luxury flagship lounge at Terminal 3, featuring 550+ seats, a
business centre, kids’ play area, library, wellness zone, bar, and a multi-cuisine spread-
positioning it as the gold standard in airport hospitality.
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Payal Sahni
Having more than 20 years of experience in media with the top publications, The Hindu Newspaper and The Times of India, the most important learning in the entire work journey is to value people, treat them fair and give them ample opportunities to learn and grow.
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