Ras Al Khaimah Tourism Development Authority (RAKTDA) has strengthened its commitment to the
Indian market by appointing BRANDit as its official PR agency in India. This strategic partnership aims
to amplify Ras Al Khaimah’s appeal as a leading travel destination, catering to the growing number of
Indian travellers seeking unique experiences in the Middle East.
BRANDit will lead the PR mandate to position Ras Al Khaimah as a must-visit destination, highlighting
its diverse offerings, including pristine beaches, awe-inspiring mountains, luxurious resorts and rich
cultural heritage. By leveraging its expertise in travel representation, BRANDit will develop targeted
campaigns, engage with key media and collaborate with travel trade stakeholders to build a stronger
presence for Ras Al Khaimah in the Indian market.
Renowned for its stunning natural beauty, adventure tourism and commitment to sustainable
practices, Ras Al Khaimah is fast becoming a preferred destination for Indian families, couples,
adventure enthusiasts, MICE and weddings. With its close proximity and seamless connectivity, the
emirate offers Indian travellers a diverse array of experiences, from relaxation and luxury to outdoor
adventures and cultural immersion.
India remains a key source market for Ras Al Khaimah, contributing significantly to the emirate’s
visitor numbers. BRANDit will focus on creating awareness of Ras Al Khaimah’s unique appeal
through impactful storytelling, media engagement, influencer collaborations and familiarization trips.
Ras Al Khaimah has also emerged as a sought-after destination for destination weddings, MICE
events and milestone celebrations, thanks to its world-class venues and seamless hospitality
offerings. The collaboration with BRANDit will aim to tap into these growing segments and further
enhance the emirate’s reputation as a versatile and dynamic destination.
Ras Al Khaimah Tourism Development Authority Appoints BRANDit as India PR Agency
