Jumeirah’s Vision for Global Connection
As global connections deepen, Jumeirah is reshaping the hospitality landscape with a vision
that transcends borders and cultures. As a trailblazer in the industry, Jumeirah’s journey started
with the iconic Jumeirah Burj Al Arab, a landmark that played a key role in transforming Dubai
into a global destination.
The brand is entering a new era, reimagining Arabian hospitality for both the modern traveller
and a globally connected audience. Moving beyond traditional notions of luxury, Jumeirah
focuses on creating meaningful experiences that bring people together through shared stories,
diverse cultures, and a sense of belonging, no matter where they are in the world.
While rooted in the rich traditions of the Middle East, Jumeirah’s ambition extends beyond
borders, with a focus on creating environments that foster connection, where guests become
part of a larger narrative that honours heritage while embracing innovation.
A Global Transformation
At the heart of Jumeirah’s journey is the essence of Arabian hospitality—an ethos of generous
welcome that dates back centuries, when travellers along ancient trade routes were offered the
warmest of fireside welcomes and the opportunity to converse and share knowledge and ideas.
Today, that spirit has found a home in Jumeirah’s properties worldwide. From the serene
beaches of Bali and the Maldives to the vibrant streets of London and China, Jumeirah has
grown into a global brand that celebrates the intersection of cultures, ideas, and experiences.
The brand’s portfolio spans the Middle East, Europe, and Asia, with new properties set to further
enhance its global influence. What started with a single groundbreaking hotel in Dubai has
evolved into a collection of destinations where local culture meets global perspective—a place
not just to stay, but a modern majlis for cultural exchange and connection.
Crafting Experiences that Inspire
In its evolution, Jumeirah is prioritising more than just five-star service. The brand is focused on
crafting personalised, culturally rich experiences that go beyond the usual aspects of a hotel
stay.
The soon to open Jumeirah Marsa Al Arab in Dubai perfectly embodies this vision. Poised to
become one of the most prestigious addresses in the city, it blends Dubai’s cutting-edge design
with the deep-rooted traditions of the Arabian Peninsula. Similarly, Jumeirah Red Sea, set to
open in 2025 on Shura Island, will offer guests a chance to explore the unspoiled beauty and
cultural richness of Saudi Arabia’s coastline, all while embracing a barefoot luxury concept.
Designed by Foster + Partners, the resort will offer a mix of rooms, pool villas, and beach villas,
allowing guests to tailor their experience. In Europe, situated in a city celebrated for fostering
international connections, Jumeirah Le Richemond in Geneva will further the brand’s growth,
bringing its signature hospitality to a location with over 140 years of history and offering
breathtaking views of Lac Léman and the towering Mont Blanc.
From its flagship properties in the Middle East to its growing presence across Europe and Asia,
Jumeirah aims to build a global community, united by the warmth and generosity that have
always defined Arabian hospitality.
Discover destinations to inspire at jumeirah.com
